Why is Google Analytics Important to a business?

Google analytics is an important digital tool used in marketing, which is used to track what visitors are doing on a website, the platform collects the data and assembles it into applicable reports. Java script tracking code collects information on how a user interacts with the website, this code should be assigned to each page … Continue reading Why is Google Analytics Important to a business?


Social Media for Online businesses

There are many social media platforms which online businesses use to expand their profile and interact with current or potential customers. In addition goals should be set before creating a social media profile. Here is an example of what should be considered before structuring a social media profile. Purpose- There should be a clear detailed … Continue reading Social Media for Online businesses